Seth Goldman is a marathon runner, see both literally and in his approach to building companies. When he started Honest Tea in 1998, he set out to build a beverage company that would change the definition of what a beverage should be. The standards he set for the company are immovable: fair trade, low sugar and caloric content, a commitment to organic ingredients. But within that formula, there was also room to be creative about the way he built the business.
Seth is clearly brilliant. He has degrees from Harvard and Yale, and hails from a family in which both parents were professors with a history of commitment to education and activism. He’s also a patient and powerful listener, willing to test new ideas so long as they don’t violate his core mission.
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