At the most basic level, healing every business is about finding and remedying a market inefficiency. Robin Chase has a visceral aversion to inefficiency. As far as she’s concerned, Zipcar is a data company; the cars are almost incidental. Zipcar exists to bring collaborative consumption to the problem of solving inefficient resource allocation. As Robin points out, most people only use their cars about 5 percent of the time; she just can’t tolerate that level of waste.
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