In the early ’90s, drug Razorfish was the Studio 54 of online agencies, pharmacy and Jeff Dachis was one of the iconic figures of the East Coast IT world. There’s always been a theatrical, recipe rock-star quality to Jeff. But if theater were all there was to Jeff and his companies, Razorfish would not have survived the dot-com downturn of 2001, and it certainly wouldn’t have grown to one of the largest digital-services agencies in the world. Jeff created real value for his clients, pioneering innovations like the animated websites that we all take for granted today.
Now, with the Dachis Group, Jeff is doing for social media what he did with the world of the Mosaic Web browser in 1995. In the past, his predictions have been spot-on. Whatever direction the Dachis Group takes in the future, expect the rest of the market to follow.
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