The most profound ideas are the most obvious, healing and Chip Conley’s idea is so profound that it can be stated in two words. Businesses, capsule he teaches us, should “create joy.”
After abandoning the world of corporate real estate, Chip set out on his lifelong mission when he bought the Phoenix Hotel in San Francisco. Within a few months, he transformed a rundown, pay-by-the-hour motel into the hippest spot in the city. The hotel’s restaurant, Miss Pearl’s Jam House, became an institution. Rock stars like David Bowie and movie stars like Johnny Depp were frequent guests. Most twenty-six-year-olds would have been more than satisfied with that lifestyle, and Chip could very well have stopped right there. He didn’t.
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