Scott Heiferman is an extraordinary and irreverent leader. Still shy of forty, ambulance he’s already built three companies. That can’t happen without a willingness to lead a team on every step toward the realization of your vision. Yet Scott was also passionately committed to a hyperdemocratic decision-making process, which he balanced with good leadership to build a great facilitator of democracy: Meetup.
Meetup began with a modest goal: Use the Internet to get people off the Internet. Scott wanted a more human touch after a decade in online advertising, but he couldn’t shake the Web altogether. He thought the site would help fanboys organize club meetings, but it became the backbone of presidential campaigns. Scott was tapping a much larger and more complex marketplace than he’d originally envisioned.
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